Hey besties,

Happy May! A new month means new opportunities for growth, change, and a fresh start to achieve your goals as a creator. From leaderboard rankings and financial benchmarks to content sales and social media engagement strategy, you can use this new season as inspiration for a new era of success!

That’s what we’re doing here at YouPay: constantly striving to be the best wishlist and gifting platform for creators of all kinds, from adult entertainers and Twitch streamers to e-girls and influencers. Part of that goal is why you’re getting this email: we’ve started a newsletter! Welcome to What’s Up With You(Pay) — a monthly newsletter for the YouPay community on platform updates, new features, information and resources, events,  giveaways, and highlighting featured creators.

Before we introduce you to the 🌟first edition 🌟 of our newsletter, let me introduce myself! I’m Victoria, and I’m the vice president of creator relations at YouPay! As for my background, I’m a writer, researcher, and editor focused on the adult industry — specifically, the laws, policies, politics, and culture that surround sex work… and a 3x AVN award-losing financial dominatrix and femdom content creator. My work at YouPay concentrates on building community, communicating creator needs and desires, and designing our merch (and while you didn’t hear it from me, our summer collection is REALLY hot, and is launching at XBIZ Miami. Come grab some swag if you’re attending!)

Now that introductions and explanations are out of the way, let’s get into the fun stuff.

🔥 What’s New? 🔥
Features and Events

We launched an expanded beta test for physical gift delivery in the US, with more than 15,000 stores available for direct shipping!

  • We asked creators where they like to shop, and we made it happen. Direct shipping stores include Alo Yoga, Loveshackfancy, Glossier, Fenty Beauty, Rhode, Honey Birdette, Pleaser Shoes, Moeflavor, and Frankie’s Bikinis… and so much more!
  • All creators in the US now have access to this feature, which can be found as a withdrawal option in your Creatorflow wallet.
  •  To add a gift, you can use the input URL function via Creatorflow from any of the eligible partner stores or add a Creatorflow gift manually.
  • To receive a gift, withdraw using the funds in your Creatorflow balance, and select physical gift delivery as your withdrawal option. Input the link to the eligible item of your choice, complete the checkout process, and receive what you want delivered directly to your door!

We’re attending XBIZ Miami as a sponsor! We’re hosting a roundtable on creator monetization opportunities, and we’d love to see you there if you’re attending. We’ve got a daybed by the pool, some really cute merchandise, and we’d love to have a little fun in the Florida sun with you!

  • Can’t make it? Check out our TikTok and Instagram Reels: we’ll be sharing clips and tips on our social feeds, because gatekeeping isn’t cute.

We introduced youpay.bio, our new link-sharing platform designed for adult creators!

  • All YouPay creators receive a unique, shareable link featuring direct cash-gifting integration, your social and content site links, and gifts from your wishlist!
  • Your youpay.bio link is located under the “My Bio” section of your dashboard’s drop-down menu, and your social links can be updated via your social settings. Adult content sites are 100% welcome, and can be added as a custom link.

✨ Giveaways + Promotions! ✨

Share your youpay.bio link on X or Instagram and tag us for a chance to win a gift! We’ll be surprising creators all month long… and your fans will know where to see more of you, from your video clips to your social media feeds! It’s a win-win: safe and secure payments, adult-industry inclusivity, promoting your content sites and social media, and showcasing your wishlist wants all at once.

We’re launching some hot new summer merchandise at XBIZ Miami, including the YouPay Princess bikini that went viral, some baby tee crop tops, stickers, tote bags, trucker hats, baseball caps, and Pilates socks!

  • If you’re attending the conference, stop by our cabana, throw on a hat and grab a fresh-pressed juice while you lounge by the pool. If you can’t make it? No need for FOMO… just keep an eye on our X account!

💜 Featured Creators 💜
Writers, Models, and Muses

In platform, policy, and our promotional marketing, creators come first. We highlight, showcase, and represent creators who are actually using the platform as our models, muses, and content collaboration partners! This month, we’re excited to highlight XMA’s Fetish Creator of the Year, Goddess Kyaa Chimera, and Diosa Bella Banxx: dominatrix, model, and influencer! From behind-the-scenes content from their photoshoots to what they want most on their YouPay wishlists, follow Bella, Kyaa, and YouPay on social media and show your support for authentic, inclusive, adult-industry creator representation.

Creator education and sharing resources are deeply important to our team and goals at YouPay. Our creator-oriented blog includes informational articles from our team on topics like the new physical gift delivery feature and our referral partner program… but what really makes it special? Our featured creator interviews with icons like Princess Claretta to guest articles like Trinity Infinity’s explainer on financial domination!

For May, we’re so excited to share that we’re highlighting Sammy Shayne as our guest writer, featuring her best creator business development tips. With 13 years in the adult entertainment space as both a content creator and corporate powerhouse, the former Head of Model Recruitment and Development for CAM4 and LiveJasmin is bringing her expertise to the YouPay creator community! Read her blog post here, and find her on X, Instagram, and TikTok.

That’s what’s up with YouPay, and we can’t wait to hear what’s up with you!

PS: You can always message us on social media with any questions you may have, and please tag us in posts showing off your gifts, merch, and wishlist! YouPay exists for YOU: share your thoughts on the platform via the “give feedback” function, explore our support database articles or contact our support team if you need assistance. Remember: we’re here to help, to celebrate your accomplishments, and to help enable you to monetize your brand and influence: safely, securely, and with same-day and instant payouts.