We’re making retail social again!

Levelling up the way we shop


The Idea
Our Founder and CEO, Matt, comes up with the idea for YouPay when he’s trying to buy a gift for his wife. Matt realises the eCommerce checkout is a single person experience, where often multiple people are part of the buying journey. Matt figures that a simple, secure and shareable link is all that would be needed to connect people at the checkout.
Prototype
Working with the team at his web development company, MyWork, Co-Founder, Dan and the now YouPay Technical Lead, Clara, create a simple MVP (Minimum Viable Product) for to demonstrate how YouPay can function. It launches at Appliance Central and immediately starts converting new sales and customers for the store owner, Peter.


Company Created
YouPay Pty Ltd is formed as interest in YouPay from both a merchant and investment perspective begins to grow. The YouPay team begins to take shape, with Fabiano Nava joining the team as our first Creative Director.
The Australian features
YouPay is profiled as a new payment option, designed to provide Australian’s with a BNPL alternative.


YouPay goes live at Culture Kings
With the support of the team at Culture Kings, YouPay is officially launched at Culture Kings.
Alt Fashion Embraces YouPay
YouPay discovers a whole new market with the enthusiastic and passionate Facebook groups behind leading alternate fashion brands Tragic Beautiful and Beserk embracing YouPay.


Community Commerce is born
Pay it forward communities begin popping up across Facebook as YouPay customers begin supporting each other at stores offering YouPay.
YouPay becomes a Shopify app
YouPay is approved as publicly listed Shopify app, quick scaling YouPay’s reach to the thousands of Shopify stores across the globe.


YouPay goes international
YouPay is now accepted in over 30 countries worldwide.
Wishlists are launched
Creators embrace YouPay, with YouPay wishlists being generated to safely and securely share whatever the creator wants from their fans.


YouPay wins big
YouPay wins WeMoneys Best Innovation in Merchant Experience for 2022. YouPay was also the finalist for Merchant Payments Provider of the Year.
YouPay Giving goes live
YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.


YouPay iOS and Android App
YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.
YouPay goes live in-store
Live gift carding becomes a real thing, with City Beach launching in-store YouPay.


The future
Stay tuned, for more exciting things in the future!

The idea
Our Founder and CEO, Matt, comes up with the idea for YouPay when he’s trying to buy a gift for his wife. Matt realises the eCommerce checkout is a single person experience, where often multiple people are part of the buying journey. Matt figures that a simple, secure and shareable link is all that would be needed to connect people at the checkout.

Prototype
Working with the team at his web development company, MyWork, Co-Founder, Dan and the now YouPay Technical Lead, Clara, create a simple MVP (Minimum Viable Product) for to demonstrate how YouPay can function. It launches at Appliance Central and immediately starts converting new sales and customers for the store owner, Peter.

Company created
YouPay Pty Ltd is formed as interest in YouPay from both a merchant and investment perspective begins to grow. The YouPay team begins to take shape, with Fabiano Nava joining the team as our first Creative Director.

The Australian features
YouPay is profiled as a new payment option, designed to provide Australian’s with a BNPL alternative.

YouPay goes live at Culture Kings
With the support of the team at Culture Kings, YouPay is officially launched at Culture Kings.

Alt Fashion Embraces YouPay
YouPay discovers a whole new market with the enthusiastic and passionate Facebook groups behind leading alternate fashion brands Tragic Beautiful and Beserk embracing YouPay.

Community Commerce is born
Pay it forward communities begin popping up across Facebook as YouPay customers begin supporting each other at stores offering YouPay.

YouPay becomes a Shopify app
YouPay is approved as publicly listed Shopify app, quick scaling YouPay’s reach to the thousands of Shopify stores across the globe.

YouPay goes international
YouPay is now accepted in over 30 countries worldwide.

Wishlists are launched
Creators embrace YouPay, with YouPay wishlists being generated to safely and securely share whatever the creator wants from their fans.

YouPay wins big
YouPay wins WeMoneys Best Innovation in Merchant Experience for 2022. YouPay was also the finalist for Merchant Payments Provider of the Year.

YouPay Giving goes live
YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.

YouPay iOS and Android App
YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.

YouPay goes live in-store
Live gift carding becomes a real thing, with City Beach launching in-store YouPay.

The future
Stay tuned, for more exciting things in the future!