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Levelling up the way we shop

YouPay was created in 2020 by digital entrepreneur Matt Holme to make online shopping carts shareable – and to level up the way we shop and pay online. Combining an interactive approach to ecommerce with a powerful focus on connecting people, communities, and customers digitally, our mission is to change the future of online shopping in a financially conscious way at YouPay, We believe in seeking success as professionals and as people – which is why our team is fostered on a culture of collaborative success, personal fulfilment and joyful inclusivity. These team values are what drives us to innovate, grow and succeed as a group while we bring the power of multiplayer shopping to the world.
Levelling up the way we shop
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2020

The Idea

Our Founder and CEO, Matt, comes up with the idea for YouPay when he’s trying to buy a gift for his wife. Matt realises the eCommerce checkout is a single person experience, where often multiple people are part of the buying journey. Matt figures that a simple, secure and shareable link is all that would be needed to connect people at the checkout.

Prototype

Working with the team at his web development company, MyWork, Co-Founder, Dan and the now YouPay Technical Lead, Clara, create a simple MVP (Minimum Viable Product) for to demonstrate how YouPay can function. It launches at Appliance Central and immediately starts converting new sales and customers for the store owner, Peter.

2020
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2020

Company Created

YouPay Pty Ltd is formed as interest in YouPay from both a merchant and investment perspective begins to grow. The YouPay team begins to take shape, with Fabiano Nava joining the team as our first Creative Director.

The Australian features

YouPay is profiled as a new payment option, designed to provide Australian’s with a BNPL alternative.

2021
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2021

YouPay goes live at Culture Kings

With the support of the team at Culture Kings, YouPay is officially launched at Culture Kings.

Alt Fashion Embraces YouPay

YouPay discovers a whole new market with the enthusiastic and passionate Facebook groups behind leading alternate fashion brands Tragic Beautiful and Beserk embracing YouPay.

2022
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2022

Community Commerce is born

Pay it forward communities begin popping up across Facebook as YouPay customers begin supporting each other at stores offering YouPay.

YouPay becomes a Shopify app

YouPay is approved as publicly listed Shopify app, quick scaling YouPay’s reach to the thousands of Shopify stores across the globe.

2022
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2022

YouPay goes international

YouPay is now accepted in over 30 countries worldwide.

Wishlists are launched

Creators embrace YouPay, with YouPay wishlists being generated to safely and securely share whatever the creator wants from their fans.

2022
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2022

YouPay wins big

YouPay wins WeMoneys Best Innovation in Merchant Experience for 2022. YouPay was also the finalist for Merchant Payments Provider of the Year.

YouPay Giving goes live

YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.

2023
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2023

YouPay iOS and Android App

YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.

YouPay goes live in-store

Live gift carding becomes a real thing, with City Beach launching in-store YouPay.

2023
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2023

The future

Stay tuned, for more exciting things in the future!

2020
Image

The idea

Our Founder and CEO, Matt, comes up with the idea for YouPay when he’s trying to buy a gift for his wife. Matt realises the eCommerce checkout is a single person experience, where often multiple people are part of the buying journey. Matt figures that a simple, secure and shareable link is all that would be needed to connect people at the checkout.

2020
Image

Prototype

Working with the team at his web development company, MyWork, Co-Founder, Dan and the now YouPay Technical Lead, Clara, create a simple MVP (Minimum Viable Product) for to demonstrate how YouPay can function. It launches at Appliance Central and immediately starts converting new sales and customers for the store owner, Peter.

2020
Image

Company created

YouPay Pty Ltd is formed as interest in YouPay from both a merchant and investment perspective begins to grow. The YouPay team begins to take shape, with Fabiano Nava joining the team as our first Creative Director.

2021
Image

The Australian features

YouPay is profiled as a new payment option, designed to provide Australian’s with a BNPL alternative.

2021
Image

YouPay goes live at Culture Kings

With the support of the team at Culture Kings, YouPay is officially launched at Culture Kings.

2022
Image

Alt Fashion Embraces YouPay

YouPay discovers a whole new market with the enthusiastic and passionate Facebook groups behind leading alternate fashion brands Tragic Beautiful and Beserk embracing YouPay.

2022
Image

Community Commerce is born

Pay it forward communities begin popping up across Facebook as YouPay customers begin supporting each other at stores offering YouPay.

2022
Image

YouPay becomes a Shopify app

YouPay is approved as publicly listed Shopify app, quick scaling YouPay’s reach to the thousands of Shopify stores across the globe.

2022
Image

YouPay goes international

YouPay is now accepted in over 30 countries worldwide.

2022
Image

Wishlists are launched

Creators embrace YouPay, with YouPay wishlists being generated to safely and securely share whatever the creator wants from their fans.

2022
Image

YouPay wins big

YouPay wins WeMoneys Best Innovation in Merchant Experience for 2022. YouPay was also the finalist for Merchant Payments Provider of the Year.

2023
Image

YouPay Giving goes live

YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.

2023
Image

YouPay iOS and Android App

YouPay becomes a true gifting platform, with the release of the YouPay app. Now the 100,000+ YouPay shoppers can share what they want from some of the world’s largest brands.

2023
Image

YouPay goes live in-store

Live gift carding becomes a real thing, with City Beach launching in-store YouPay.

?
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The future

Stay tuned, for more exciting things in the future!