BRISBANE, Australia, May 23, 2024 – - YouPay, the professional gifting platform for professional creators, and Layers Accountancy, a UK based Accounting firm that specialises in working with creators, today announced a partnership to support UK based creators to ensure that they have access to appropriate financial and tax advice to operate their creator business successfully.

With a global user base of online content creators, YouPay is focussed on leveraging its professional standing in the creator economy to attract partners of high calibre that are creator supportive and can contribute to creators achieving their full potential.

“YouPay has seen first-hand the need for creators to have access to the right levels of advice in managing their personal brand as a business and ensuring they operate compliantly and tax effectively. We want our users and the broader creator economy to have access to professional advice and support from enterprises and platforms that are fully supportive of creators”, said Matt Holme, CEO and Founder of YouPay.

Layers Accountancy was founded in 2023 by Adam Ginns and Joshua Ridler

with a key focus on bringing solutions that support the specific needs of creators. After working with a number of creators in his previous firm, it became clear to them that that creators were in need of a dedicated service that understood the intricacies of operating as a creator, such as the issues faced with finding banking solutions in the UK. “We saw the same scenario way too often” commented Ginns. “Creators were unable to access important financial and tax advice through mainstream accounting firms so we decided to carve out a niche to support creators as we get the struggles they face when it comes to finances and business.”

Joshua Ridler added, “We’re excited to align ourselves with the team at YouPay and support their approach to bringing the best solutions to their creator community. A number of our clients are YouPay users so we’re very familiar with the opportunities YouPay is providing creators”

Under the partnership arrangement, qualifying YouPay users will have access to Layers’ suite of finance and tax solutions at a discounted price.

About YouPay

YouPay was created in 2020 in Brisbane, Australia by former EA Sports producer and digital entrepreneur, Matt Holme, to bring privacy and security to online Wishlists. Today YouPay operates globally and has over 150,000 users. Combining an interactive approach to ecommerce with a powerful focus on connecting people, communities, and customers digitally, our mission is to change the future of gifting in a safe and secure way.

About Layers

Layers Accountancy was formed out of the need to create an accounting firm geared towards supporting businesses rather than the traditional compliance-based model.

With a combined 20+ years of accounting experience, in both a top 10 global firm and more recently in smaller UK boutique firms, Adam and Joshua decided to venture out and create a simple mission – Provide high quality service to clients and be an employer championing the future ways of work.