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How multiplayer shopping is redefining the shopping cart

Ecommerce and innovation go hand-in-hand but, until now, something as universal as the online shopping cart has remained largely unchanged.

July 6, 2022

Report: Multiplayer shopping and the future of ecommerce

Online businesses are constantly refining their online presence (with engaging onsite content, streamlined user journeys or otherwise) to remove their customers’ obstacles to conversion.

However, with 75% of all online carts getting abandoned worldwide, the pain of losing customers at the final hurdle is one that’s felt by every online business, regardless of its size, legacy or customer base.

Part of the issue is the restrictiveness of online shopping cart themselves because they generally can’t be shared; in essence, shopping carts are private to the person doing the shopping. 

This feature (or bug, depending on your perspective) means in-store experiences – like one person shopping and another person paying at the checkout – is an unwieldy and often impossible task that doesn’t translate to the online space. To solve this issue, new players in the payments space like YouPay, a financial technology business based in Brisbane, Queensland, are making carts shareable to help online stores generate more sales through an all-new path to purchase.

How can your online business benefit?

YouPay’s cart sharing technology lets one person shop online and another person pay at the checkout, seamlessly and securely. So, what benefits can this all-new path to purchase deliver to ecommerce stores?

  • Create more sales by giving customers a new way to pay
  • Tap into creator commerce by allowing content creators to have items purchased for them anonymously
  • Convert more abandoned carts by giving your customers a third-party payment option (instead of instant payments or BNPL) after they’ve abandoned their cart
  • Increase customer acquisition by capturing customer details for both the shopper and the payer with every transaction
  • Deepen customer insights by learning more about your customers’ purchasing habits

Download the full report to find out how cart sharing is changing the ecommerce payment terrain:

More insights

& research

YouPay now available for Shopify self-install

YouPay is now available to self-install from the Shopify App Store, meaning millions of ecommerce stores can offer multiplayer shopping.

YouPay takes multiplayer shopping international

After launching multiplayer shopping in Australia with a growing number of powerful ecommerce brands, YouPay is officially available for overseas shoppers!

Get stuck into Add To Cart

Introducing Add To Cart, a new podcast from Two Broke Chicks that’s proudly powered by YouPay! Surviving your twenties can be chaotic. You usually have to learn life’s lessons the hard way, but journalists, twin flames and ‘Two Broke Chicks’ Sal and Al are dishing life lessons for the gals, from the gals to make it that little bit easier. So come hang!

Become a YouPay merchant​

& double your sales​

Do you want to offer YouPay to your customers? Get in touch today.

YouPay Wish Lists

all your carts in one place​

Fill your cart

at any YouPay store

Tap the YouPay button to create a shareable cart that’s automatically added to your YouPay Wish List.

Activate your list

to start sharing

Tap Activate your wish list or head to to access your unique, shareable YouPay Wish List.

Share your list

you shop, they pay

Get the items you want and make gifting simple by building and sharing your YouPay Wish List today.

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