YouPay x Beserk Case Study: We’re Enhancing Customer Engagement Through Cart Sharing

YouPay helped alternative fashion brand Beserk tap into their most loyal network of customers to drive engagement and grow sales.

see the results

Snapshot

of success

YouPay’s cart sharing functionality made a difference to Beserk’s business in positive and unique ways.

0 %

of Beserks sales

28% of Beserk’s sales have come through YouPay since launch.

0 +

followers

Over 2k Dedicated YouPay + Beserk Facebook group followers in under 2 months.

0 %

of new customers

20% of Beserk’s first-time customers have come through YouPay.

Tapping into

a vibrant community

Beserk is a leading alternative and gothic fashion store based in Brisbane (QLD) with a strong online audience that’s engaged with the Beserk brand. By adding YouPay to their store, Beserk offered their customers a way to request payment from a third-party. However, they also discovered potent social commerce benefits: by giving customers a social way to share their shopping desires, Beserk fostered community engagement among their most loyal fans that saw a ‘pay it forward’ mentality emerge – a mentality that’s se en Beserk fans sharing and purchasing each other’s orders in a way that would have been impossible without YouPay’s cart sharing technology.

YouPay has been amazing for Beserk.

It has been lovely seeing the interactions between strangers purchasing gifts for each other and becoming friends and really embracing this unique pay it forward system. It has been incredible for business, and we have seen an increase in new customers and new visitors to the site sent purely through the YouPay system

–

Fleur,

Beserk CEO

We asked

& they answered

Read on to learn more about Beserk’s experience and results with YouPay since we launched with them (directly from their owner and CEO).

want to know more?

What was the decisive factor that led you to offering YouPay on your online store?

We noticed YouPay on Culture Kings and thought it was a great idea! We also had a few customers ask if we accepted YouPay and thought we should get onto it right away.

What was the decisive factor that led you to offering YouPay on your online store?

It is something that was missing from the market – it was a unique idea that lets customers have that ‘feel good’ experience of paying for someone else’s cart that may not be able to afford it at the time or allowing people to surprise their friends by buying them exactly what they have been dreaming of. A driving factor was also how incredibly easy the team was to work with, the installation process was extremely quick with constant support alleviating any fears of an arduous process.

Did any industry trends influence or drive you to offer YouPay on your online store?

The love of paying it forward, Australia has had such a lot of hardships recently – as has the world. We found our audience calling out for a secure way to gift each other, while understanding the importance of mental health and caring for others has always been a huge part of who Beserk is. We love that YouPay has now empowered our audience with a new way of gifting and buying. We are not a one-size-fits-all shopping experience, so YouPay allows the shopper to receive exactly what they want and still be surprised. Within this transaction, keeping the shoppers’ address and other personal information completely confidential, and not accessible by the payer is also super important.

After launching, was there a telling moment that led you to believe YouPay could be a success for your store and your customers?

Definitely – when our customers crashed the site! That showed us that our customers totally embraced this new way of sharing payment, and the excitement of having a cart anonymously paid for them was amazing to see with lots of incredible pay it forward stories. We are always excited to improve the accessibility of Beserk and our product line and YouPay has allowed many people who have not been as fortunate as others to now have something purchased for them, which can totally change someone’s outlook and livelihood. Creating a good vibe is amazing and we know that everyone wants that hit of happy Serotonin.

Considering that YouPay is an all-new way to pay, what potential do you see that YouPay has to change the way your customers shop on your store and interact with your brand?

I think YouPay will take over the world. It is a totally different way to shop and allows anyone around the world to purchase gifts and surprise friends and family, or provides the payer with the ultimate Serotonin rush of buying for someone you do not know. Being responsible for making someone’s day is an incredible feeling.

Do you believe implementing YouPay has had a positive or negative impact on your business and brand?

Positive – our customer base has grown, and we have seen a large increase in new customers. Our customers are looking for an emotional connection, and we are always evolving and staying focused on our customers’ need. Giving our customers what they want has allowed us to connect with our customers on a whole new level. We will be able to connect with our customers even more in the future.

Have you heard any positive feedback from your customers now that you have a shared payment option available?

I think this opens a lot of new avenues for people that do not want to use BNPL or credit cards. It allows people to keep all their information secure and share their cart with family or total strangers with the exact items they would like, alleviating the guesswork of friends or family of what to purchase for that ‘hard to buy for’ person.

Do you have any metrics that indicate success with YouPay?

Since Launch on the 22nd of March – 13th of May, YouPay has contributed 28.16% in sales, 20% in new first-time orders and 7.73% in returning customers. YouPay orders are sitting at an approximate 36%-38% conversion rate from those carts that are being created – which is incredible! We have had such an amazing response with YouPay and we now have a group dedicated to YouPay cart sharing and payments for our customers. This group is growing weekly, as we hold regular competitions. We have lots of plans for the group in future.

Have you heard any positive feedback from your customers now that you have a shared payment option available?

We have had a number of customers saying, “Thank you, they could not understand why they were feeling so good”, and it’s because of YouPay and Beserk. New friendships have been built and such a lovely community of positivity and kindness has been created. This was something we did not imagine when we started to promote YouPay – it has been incredible to see the direction it has taken within the rest of our community.

About

Beserk started back in 2000 from a spare room in a share house in Brisbane. With a dream to create unique clothing that I was not able to find anywhere else, I taught myself to screen print and started a small range of anime-inspired clothing. I built a small website with a mail order system and Beserk was born! Since then, we have had a rollercoaster of a ride, selling Beserk clothing through many alternative stores around Australia, and then taking our business purely online and selling other amazing alternative brands from around the world. It has been amazing to see how far Beserk has come, and we are still only early in our journey.

Name

Beserk

Region

Queensland, Australia

Industry

Fashion & Homewares

Website

beserk.com.au