YouPay is donating 50 cents for every gift given throughout July – and this year, the community is on track to cross $30,000 raised since the campaign began.
New York, USA – June 30, 2026 – YouPay is proud to announce the launch of our third annual Gifting Month this July — a month-long fundraising initiative supporting Pineapple Support, the nonprofit providing free and subsidized mental health resources to adult creators worldwide.
“Over the past two years, the YouPay community has shown up in a big way. To date, we have raised over $17,000 and heading into year three we’re not slowing down,” said Matt Holme, CEO of YouPay.
This July, YouPay will donate 50 cents to Pineapple Support for every gift purchased through the platform. Whether you’re a creator sharing your wishlist or a fan sending support, every transaction counts.
Three years in, the mission hasn’t changed.
What started as a one-off campaign has become a fixture of what YouPay stands for. Creating content is a career – and like any career, it comes with pressure, burnout, and moments where having someone to talk to makes all the difference.
“We’ve always believed that a healthy creator economy runs on more than transactions. It runs on people actually being okay. That means access to therapy, crisis support, and mental health resources – especially in an industry that doesn’t always make those things easy to find,” said Holme.
Pineapple Support provides exactly that – free and subsidized therapy, educational resources, and community support to adult creators around the world. For Leya Tanit, CEO of Pineapple Support, the YouPay partnership represents something bigger than fundraising.
“Three years of showing up – that’s what real commitment to this community looks like. The funds raised through YouPay’s Gifting Month directly expand our capacity to support creators who are struggling. Every gift sent in July is a reminder that this industry can, and does, take care of its own,” said Tanit.
How to Participate
Send or receive a gift through YouPay any time in July, and 50 cents goes directly to Pineapple Support. It’s that simple.
Creators: share your YouPay link.
Fans: use it.
You can also spread the word by tagging YouPay and Pineapple Support on social media and use #giftingmonth.
Three years in, this campaign belongs to the community that built it. Thank you for making it matter.
About
YouPay is a global gifting platform for adult content creators and their fans. Learn more at youpay.co.
Pineapple Support is a 501(c)(3) nonprofit providing mental health support to adult performers and creators worldwide. Learn more at pineapplesupport.org.
Media Contact
YouPay – [email protected]
