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YouPay changes the way people gift with launch of world-first gifting app.

May 9, 2023

YouPay, the award-winning gifting platform, today launched a world-first gifting app for iOS and Android. The app delivers a real-time gifting solution and significantly expands the number of brands that shoppers can access with YouPay.  Initially available in Australia, YouPay has plans to rapidly expand the capability globally.

YouPay was developed to provide shoppers with the ability to simply, privately and securely share their e-commerce cart and have it paid for by someone else. Over the last 12 months, YouPay has seen a significant increase in demand and usage within “pay-it-forward” and gifting communities on Facebook and is an in-demand solution for the creator commerce sector due to the strong focus on simplicity, security and privacy.

The YouPay app brings access for shoppers to an increased range of e-commerce sites including major fashion and electronics retailers,  and department stores alongside their extensive catalogue of over 500 stores that already offer YouPay including Culture Kings, Honey Birdette and LSKD. YouPay plans to add 1000’s of brands over the next 6 months, including major US and UK retailers.

Matt Holme, CEO and Founder of YouPay said, “Our customers have told us they love YouPay’s seamless, safe and private approach to cart sharing and gifting. Via the YouPay app, we’re able to rapidly expand our catalogue size and deliver YouPay’s cart sharing functionality in major brands across Australia and very soon, the world”.

Share your cart with YouPay

“We are empowering our 100,000 shoppers to define what they want and where they want to buy it from and making it easier than ever for someone else to safely and securely pay for it. At the same time we’ve introduced a new, relationship based category for e-commerce brands that brings highly qualified buying intent and can improve average order values and reduce cart abandonment.”

To learn more about YouPay and to download the app go to

About YouPay

YouPay was created in 2020 in Brisbane, Australia by former EA Sports producer and digital entrepreneur, Matt Holme, to make online shopping carts shareable and to level up the way we shop and pay online. Combining an interactive approach to e-commerce with a powerful focus on connecting people, communities, and creators, YouPay’s mission is to change the future of shopping in a financially conscious way by connecting people at the checkout.

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& double your sales​

Do you want to offer YouPay to your customers? Get in touch today.

Terms & Conditions

YouPay Valentines Day 2023 Promotion Terms & Conditions:

  • The ‘Promoter’ is YouPay Pty Ltd (ABN 70 644 120 990) of registered office address: 15b 10 Old Chatswood Road, Springwood QLD 4127, Australia. Promotion ends 16.10.22 at 2359 AEST.
  • Employees of the Promoter, their family members or anyone else connected in any way with the competition shall not be permitted to enter the promotion.
  • YouPay carts generated between 0900 AEST 30 January, 2023 and 2359 AEST 14 February receive entries into the Promotion.
  • The recipient of the prize is the person who created the YouPay cart, the ‘Shopper’.
  • For Shopper to receive an entry, the cart must be paid for.
  • The number of entries a Shopper receives is as follows:
    • Pink Kimberly: 100 entries
    • Beserk: 10 entries
    • Honey Birdette: 10 entries
    • Edible Beauty: 10 entries
    • Playful Promises: 10 entries
    • Secret Bottle: 10 entries
    • Grazing Lane Sweets: 10 entries
    • All other merchants that offer YouPay: 1 entry
  • Prizes are listed at
  • The number of entries a Shopper accrues increases their likelihood of winning.
  • Winners are drawn randomly and there are no guarantees that a large number of entries will automatically win you a prize.
  • Prize winners will be drawn at automatically at 15b 10 Old Chatswood Road, Springwood QLD 4127.
  • Announcement of winners: Winners will be notified by email within 3 days of the prize draw. If a prize winner cannot be contacted or does not claim a prize within 28 days of the prize draw after multiple attempts of communication, the Promoter reserves the right to redraw the prize and allocate a new prize winner.
  • The Promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the Promoter’s control.
  • The Promoter reserves the right to investigate entries that appear to be fraudulent. Winning entries found to be fraudulent will be ineligible to claim their Prize and reassigned to the next eligible entrant.
  • The Promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  • No cash alternative to the prizes will be offered. The prizes are not transferable.
  • Any personal data relating to winners or any other entrants will be used solely in accordance with current Australian data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  • Prize winners agree to have their name published in a digital capacity as part of the Promoter’s competition winner announcements.
  • This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram, Twitter or any other Social Network. You are providing your information to the Promoter and not to any other party.

YouPay Wish Lists

all your carts in one place​

Fill your cart

at any YouPay store

Tap the YouPay button to create a shareable cart that’s automatically added to your YouPay Wish List.

Activate your list

to start sharing

Tap Activate your wish list or head to to access your unique, shareable YouPay Wish List.

Share your list

you shop, they pay

Get the items you want and make gifting simple by building and sharing your YouPay Wish List today.

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