What value does YouPay add to your social commerce strategy? Was social commerce originally apart of your Sales strategy prior to launching YouPay?

YouPay adds an exciting element to our ongoing social commerce strategy. As mentioned, our collaborative campaigns have allowed us to drive sales and encourage trial purchase from customers – without them even purchasing their own products! Social commerce was part of our strategy prior to YouPay, but YouPay let us transform our social channels into user-led sales channels by leveraging our strong customer relationships, further nurturing a positive brand perception, and facilitating the creation of tight-knit bonds with fellow community members.