Have you noticed that having a bigger social commerce presence has organically led to more sales? Do you have any metrics that indicate success with YouPay?

This initiative has tremendously benefited Tragic Beautiful’s sales and brand perception: our YouPay launch on February 10, 2022 saw 112 carts paid for, resulting in a 147% increase for our sales based on February 9 figures. Returning customers were the primary purchasers, making up 75.17% of orders. We saw a 12% conversion rate increase after integration, with customers making others purchase their carts, decreasing cart abandonment. Our cart threads since integration have generated thousands of dollars in extra weekly sales. We have been able to mitigate our smaller marketing budget through social commerce, and “leaking” sales within YouPay groups provides us with an inundation of free sale advertising. We have also been able to organically market new products for free and stimulate demand for slow-moving products.