After launching, was there a telling moment that led you to believe YouPay could be a success for your store and your customers?

Definitely - when our customers crashed the site! That showed us that our customers totally embraced this new way of sharing payment, and the excitement of having a cart anonymously paid for them was amazing to see with lots of incredible pay it forward stories. We are always excited to improve the accessibility of Beserk and our product line and YouPay has allowed many people who have not been as fortunate as others to now have something purchased for them, which can totally change someone’s outlook and livelihood. Creating a good vibe is amazing and we know that everyone wants that hit of happy Serotonin.