We’re so excited to be introducing YouPay’s featured creator for February 2026: Claretta, a top fetish clip content creator, dominatrix, and perfect, pink, and passionate princess! The YouPay team was fortunate enough to meet her in New York City for her featured creator photo shoot, and we can personally attest that she’s even cooler in person. From her newly launched podcast dedicated to sharing resources and tips for creators to her unique and colorful branding and marketing, Claretta sat down with us to discuss her plans to take over the world, her journey as a creator, and to tell us what she really wants: everything, and then some!
Victoria @ YouPay: Claretta! You’ve been busy lately: new clip releases, your new podcast, going back to school, and being gorgeous and gifted. We know your time is expensive — and so is your taste — so we wanted to thank you for taking the time to talk to us here at YouPay for your featured creator interview.
Let’s get straight into it: You’ve been a dominatrix and content creator for seven years now, but have really narrowed your focus, marketing, and brand image in the past few years. It’s been impressive to see, and you inspire so many of your fellow creators… but who and what inspires you, and how did you enter the online kink and fetish space?
Princess Claretta: I grew up on the internet, so I was always in the horny Tumblr spaces I definitely was not supposed to be on as a young spring chicken. But I found my femdom kinks by exploring that way. In 2019, one of my friends was always doing sex cons and such, and merely suggested I sell Polaroids for extra cash… and I was like, you know what, hell yeah! I love taking pictures in cute outfits, and I needed the money at the time! The sub who bought the photos from me had no clue who I was, and we started chatting about FinDom specifically on Twitter. As we kept talking, he encouraged me to make my own account and start doing the FinDom thing online.
I was already following Goddess Angelina, who at the time was blowing up in the community and on Twitter… but I was just an outside observer of the world. Her viral moments and perfect, sleek photography captured something that inspired me to think, “Why not me?”
I took into account what my first submissive saw in me and what I saw could be possible, and made my account that day. Really, who inspires me is all the women before me and those who want to be great, regardless of being misunderstood. Any person who shows up unapologetically themselves, no matter what the perception of them is, and STILL creates and expresses themselves through it is an act of courage that moves me.
There are a lot of misconceptions happening both inside and outside this community, but I have learned not to let them bother me. Now, it’s all for the show.
YP: Speaking of the Claretta Show, in your seven years in financial domination, what would you say your best experience has been so far? Do you have any bucket list items that you’re hoping to check off in 2026?
PC: I would have to say last year in May, when I released my Porn Widow Your Wife In 7 Days clip series. That was the best experience in my clip-making career. I felt like that was the first time I bet on myself and my artistic abilities as a creator in this space. My idea to have an eerie homewrecking series inspired by visual novel computer games felt so cool in my head, but I thought, no, maybe this is too cringe and nerdy to do. No one would get it but me. But something told me that was more of a reason to do it because it’s SO me. My thought process was that those who are looking for me would find me because I’m not special; I cannot be the only one who craves creativity. If I’m yearning for fun in this space, there must be other people who are too.
The reception of that series was more than overwhelming to me. It was the best-selling every day, and I was ranked as the #1 clip store on iWantClips that month. Seeing my icon as number #1 and receiving my flowers from so many of my peers in the industry and fans in the community just felt like a sign that I had to trust myself even when in doubt.
I didn’t think those clips would even sell. I seriously just made that series out of the love of the game and creating a 2D world of my own. That dose of authenticity has carried me far, and I’m running with it. Now, I want to go bigger. I was chatting the other day with a friend about things I could manifest for myself that don’t seem too impossible now. And I was like, you know what, I want and will be on a billboard someday. Maybe an ad in Times Square in New York City. I don’t know for what, but really, I could do it. It’s on my bucket list for sure.
YP: We have full faith that you’ll be on a billboard before you know it. With your drive and ambition, you’ve proven can do anything you set your mind to. You recently added a crowdgift to your YouPay wishlist for your tuition and announced you were heading back to school! Congratulations on your commitment to growing and learning: it deserves to be celebrated. With this crowdgift, you’re inviting your fans to contribute and add value to your life beyond the kink and fetish space. Can you tell us a bit about what you’re studying, your goals, and why you decided to pursue further education?
PC: Yes! I’m going to school to learn audio engineering. I grew up as a performer and in music. It’s no surprise that I’m a showgirl. If you ask me what I want to learn to do, the answer is “all of it.” I’ve always made my own music, but I would halfway teach myself to engineer audio on Audacity and other programs. I always hated that I truly didn’t understand the foundation of what I was doing. Not in an insufferable, pretentious way, but I don’t like to label myself as an artist because I think I am way too much of a control freak for my expressions and visions. I don’t want to just be a recording artist, a writer, a musician, a director, or a model. I want to encapsulate it all and be THE creator.
I want to learn from the ground up. I’m willing to be bad at something in the pursuit of being great. Yes, I can write a song and sing a pretty melody, but I don’t know shit about microphones or mixing or how to walk into a studio and fully engineer a recording session by myself, and that does not sit right with me. I want to do it all, and I am fully capable.
Remaining teachable is the only way I can make my art that I desperately want to exist. I am not just Claretta, the online fetish clip artist; I am so much more than that. I deserve to follow my dreams. Even if my dreams don’t look like anyone else, it’s true to me, and it’s for me to pursue. I’m willing to bet on myself, so investing in my education felt like the right path.
YP: Wow. We’re getting deep here, so let’s push a bit further. You share intimate insights into your real life online, from your adorable puppy to candid posts about your sobriety and weight loss journey. Despite having a clear and distinctive brand, you merge the worlds of fantasy and reality, blurring the lines between “princess” and “human,” between your lifestyle and your labor. Why? Some creators and creatives prefer to keep their online and offline lives separate, but we’d love to know why you choose to be so open and what you gain from your transparency. It’s refreshing to see, but we’re curious about what and who inspires your social presence and attitude in this space.
PC: Princesses are human. They are not otherworldly beings: they were born into that title. When you are a little girl, before the world touches you, you think Princesses are so cool and pretty. You want to be them. Somewhere along the way, people turn the term into a demeaning thing. “Oh, she’s such a princess,” like you are this weak, dainty thing who isn’t capable of more. I find it funny to give myself that title since it’s such a juxtaposition to who I truly am. Yeah, I AM a Princess, but if you stick around, you start to get that it’s not the best description of me… but it is right on the nose with how I lure you into my fun pink glittery world.
If there’s anything I’ve learned in this space, it’s that if everyone is running in a direction? You’d better run the opposite way. This is my real life. I don’t have to pretend to be anything I am not. In the online sex work space, it’s not celebrated to be human.. as if my and our humanity isn’t powerful and strong.
The “findom girls” are expected to be apathetic, without emotion, unburdened, and go against their nature in the pursuit to look “untouched” by submissives and anyone who comes their way. Who does that serve? What does public perception actually do for you? Did it pay your bills or get you a Chanel bag? Is it really bad for business OR is that kinky koolaid that was sold to you?
Truly, this is who I am, and I’m okay with metaphorically bleeding in front of those willing to watch. I am comfortable with being vulnerable. People are tired of these curated ideas and thoughts surrounding what financial and female domination should be that they don’t even believe in. There is so much groupthink: some random girl with 10k followers can tweet “I think dommes shouldn’t do this” or “I think it’s dumb when dommes…” and girls who don’t trust themselves yet just go with it. These creators are easily influenced and are so afraid of what other people in the community might think of them… but it doesn’t have to be that way. I promise: your peers who constantly criticize the content of other creators are, at best, hecklers.
Hecklers are in the audience, and artists are on stage. You are the artist. Get out of that audience with those hecklers and get your ass back onstage. None of that concerns you, and the opinions of your peers aren’t what pays you. Letting go of what others might (or might not) think allowed a whole world of love and support to open up for me. I’m not alone. I had to show myself so people could find me.
My submissives and I are not that different: we are just standing on different sides of power dynamics. How could I possibly encourage them to authentically tap into their kinks and sexuality if I, the confident Domme, am too scared to be myself because of what a random girl on social media might think of me? I don’t have to be anything other than me when I log on, create a clip, talk to my peers, or chat with submissives. I don’t have to remember which hat I’m wearing and act accordingly. In this space, submissives want to feel a sense of vulnerability. Exploring sexuality, kink, and fetish with someone comes from a tender, vulnerable place, even in online femdom dynamics. That vulnerability should be honored.
I choose vulnerability and authenticity because I expect of myself what I am asking out of others. I believe I owe my community things. I believe in being the change I wish to see. We, as humans, are deeply craving connection with others. Intimacy is just being vulnerable with those who are around you, but that vulnerability is an active choice. That act alone — to show up authentically as yourself and succeed in your individuality — shows strength. And not only am I killing it financially, but I didn’t have to hide behind a cool girl persona that took my soul with it. I don’t have to sacrifice any parts of me to get what I want. I can have my cake and eat it with everyone.
YP: “I can have my cake and eat it with everyone.” That quote speaks volumes about how you see community, and shows how deep your passion goes in this space and community. One thing about you that I really admire is that you’ll do the work, even when it’s hard. From painting your iconic pink dressing room to creating your clip and fansite library, when you set your mind to something, you always make it happen. So, let’s talk about your content. When you’re creating clips, from the thumbnail images to the concepts and videos themselves, it’s clear that it isn’t passive or low-effort.
You integrate marketing psychology hacks, colors and themes, and keywords and terms that set you apart and build a dedicated, devoted fanbase. How did the Claretta content brand come to be, and if you’d be willing to share, what advice would you give to creators looking to develop their clip and fan site content?
PC: I want to be obsessed with every detail of what I do. I want every corner of where you look to be dripping with Claretta, to the point that it feels gluttonous. I can’t tell you how many times I have sat making a thumbnail for a clip and changed the shade of pink on the stroke of a font because it was not the pink I had envisioned or was in love with for that thumbnail. I like to describe my current style as Lisa Frank’s whore daughter who threw up on the coloring books and then threw glitter on it.
I say current as it’s all subject to change. When I painted my pink room, I had just moved into my house, and I had no real sense of direction. I didn’t know who I was or what I was really doing in my life. I had this feeling in the pit of my stomach that told me I needed to trust myself, to not let the fear get to me if I wanted to survive. I turned on Vanderpump Rules, and I hand-painted those Victoria’s Secret heritage stripes on my walls for a whole week. It all had to be measured out and done correctly; contrary to popular belief, it isn’t wallpaper! I grew up in the theatre, so I already knew how to build and dress a set. I remember my anxiety being so bad at the time and quietly crying… but still painting those damn stripes on my wall while Bravo! blasted in that empty room.
If I could give anyone any type of advice in building your brand and making content, or just in general, trust yourself. Even if you haven’t heard it before, even if others doubt you, trust yourself. What you are doing, your goals, and the work it will take to succeed can’t be compared to those of others. There is no blueprint. There is no rule book. It will be a path never walked, and you will have to walk it. So, just trust that your spirit can carry you into making those decisions. I make a lot of choices with my expression and content, and I have no other reason behind why I make those choices other than that it was my choice. That’s how I chose to express myself. No one told me to make those choices other than me.
Please, trust your gut on who you are, and it will shine in your content. We, as your fellow creators and your fans, will all see it read and ring true to you. That shade of pink you choose matters because you choose it.
YP: As always, your words are so poignant and beautifully put. An icon and an inspiration! While we’re on the topic of advice, you recently launched a podcast on Loyalfans focusing on creator development. In an industry rife with competition, you’ve chosen to allocate your time, bandwidth, knowledge, and skill set to help other creators in the online fetish space succeed… all by yourself, and for free. First, a round of applause: we’re all about building community and sharing resources here, and you’re doing really important work that can and will help creators increase their income, content library, and skill set. What drove you to start this project, and why share these resources for free?
PC: I had to go through a lot to get to any of these conclusions. I have been able to make it to this point in my domination career thanks to other people being brave enough to be vulnerable, sharing their stories and wisdom on the internet. I am a culmination of all the wisdom and strength of those who were willing to share. I believe in paying it forward and being the very thing I wish I could have had for myself in the times I felt seriously lost.
On why I do it for free? Anyone who wants you to do well is not going to make you pay for it. I’m willing to do what I can for my community, but also have boundaries in what I’m able to do. There are so many Clarettas out there who just need their “aha!” moment to break through, and I am living proof of that. I wish I had support in my trying times to tell me to trust my gut, but really, I had the complete opposite. I had everyone telling me what to do and who to be. All of the criticism — masked as advice — came from places of fear and projection: it kept me from being great. In a way, I guess this experience of being a lighthouse for those who need it has been soothing to a part of me who is healing from the trials and hardships I had to go through. Maybe there is a bit of self-interest in creating these resources, so that everything I had to go through wasn’t for nothing. To provide value, even if it’s only to one person, makes me feel like I took it all on for a real reason… so I can be the spark that made someone ask “Why not me?” It can be a catalyst so they can start their dream life, the same way I did, but just a little easier.
YP: We’re constantly impressed by your drive and devotion to your communities of both fans and creators. Not many people could do what you do, or would share what you share. You give so much of yourself and your time to others, and we’re proud to provide an avenue for your fans to give you gifts, cash, and compliments in the notes of their sends. As always, the final question is focused on exactly that: can you tell us what you want most on your YouPay wishlist and what your favorite gift you’ve received so far is?
PC: What I want most is for my tuition to be paid. Like, f*ck the Louboutins at this point, I have all of that! But what really feeds the fire to my soul is in my creations and learning so much more about myself.
No one can take your education, knowledge, or tenacity from you. If you took away all my material things, I promise you I would rebuild myself back to this point because of all I have learned along the way. If you know me, what is most important and dear to me is my work: the art and experiences I have been able to bring into existence because of it.
Simply put, contributing to my dreams means more than I will ever be able to express… so how far I will go in my career, as Claretta, and as a creator, will have to be the proof. My favorite gifts on YouPay are the juicy triple-to four-digit tributes that happen out of pure submission to build my empire. When you leak into my life in that way, I hope you realize the impact you have on what I’m able to do as a creative that I couldn’t without that moolah, baby!!! If you believe in me and dare to step into my 3D world of pink playtime, YouPay me.
YP: Once again, a marketing genius at work, stealing our slogan and providing a perfect note to end the interview on! If you love her, her content, and her presence in this space, YouPay Princess Claretta! For those who are curious and want to see more of Claretta’s Candy Coated World, she can be found on X at @CashDollDomme. Her clips and content sites are linked here, and she’s on YouPay as @PrincessClaretta.
On a final note, Princess Claretta, our whole team here at YouPay wants to thank you again — from us, and on behalf of all the creators that will benefit from reading this — for sharing such candid, vulnerable, and well-thought-out answers to our interview questions. We hope you know how much we appreciate your time, your labor, and your influence in the online adult creator space, and how you’re leveraging that to serve the greater creator community. Beyond that, we’re incredibly grateful and gracious that you’ve chosen YouPay as your preferred wishlist platform, and are proud to showcase you as our featured creator of the month and a model for our merchandise line. A YouPay slay, if we do say so, and we can’t wait to continue to root for your successes on platform and off.
