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YouPay & City Beach deliver retail industry world-first, focusing on responsible shopping

July 19, 2023

YouPay, the award-winning gifting platform and City Beach, a national retail fashion empire, today launched a world-first innovation for in-store payment options. Recognising the importance of empowering teen shoppers to make responsible financial decisions and encouraging an open conversation with their parents, YouPay and City Beach are implementing a real-time gift card solution.  Teens can share their shopping cart with their parents and have their parents pay for a gift card to the amount agreed so the items can be purchased in-store immediately.

Rhian Greenway, CIO at City Beach said “With YouPay at City Beach our teen shoppers are empowered to shop where and when they want and provide parents with a safe and secure option to support their purchases without having to tag along to pay at the end. In fact, the payer can be anywhere in the world. Our goal is to help teens and parents connect at the checkout safely and securely while empowering a core demographic for City Beach to enjoy the atmosphere of our awesome stores.”

Matt Holme, CEO of YouPay stated “This is a culmination of my vision for YouPay, to encourage parents and teens to engage in a conversation about financial responsibility and to give teens the opportunity to enjoy the in-store retail experience with their friends.”

Originally developed as a cart sharing solution for ecommerce stores, YouPay has continued to evolve its suite of gifting options to meet shopper and retailer demand. The combination of the relaxation of COVID restrictions and the stronger focus on household budgets has seen a decline in ecommerce spend as people head back to brick and mortar stores. Matt Holme said “The opportunity to further innovate our approach to cart sharing is an exciting breakthrough for retail commerce, especially at a time where supporting retail spend through debt is a challenge for stores. Having another option that is also a debt free solution just makes sense”.

YouPay is available across all 65 City Beach stores and can also be used online at City Beach through YouPay’s app. YouPay provides a secure, private simple solution for shoppers to communicate with someone else that they know to pay.

To learn more about YouPay and to download the app go to

To learn more about City Beach go to

About YouPay

YouPay was created in 2020 in Brisbane, Australia by former EA Sports producer and digital entrepreneur, Matt Holme, to make online shopping carts shareable and to level up the way we shop and pay online. Combining an interactive approach to e-commerce with a powerful focus on connecting people, communities, and creators, YouPay’s mission is to change the future of shopping in a financially conscious way by connecting people at the checkout.

About City Beach

For more than three decades, City Beach has been a beacon of Aussie lifestyle, fashion and culture, growing from a small surf and skate shop established in 1985, to a national icon with over 65+ stores Australia wide. Over the years, it has evolved into Australia’s leading lifestyle brand, recognised and adored for its trendsetting apparel, footwear, and accessories.

With an unwavering commitment to an immersive shopping experience, City Beach continues to innovate and expand its global presence via their epic international online offering. City Beach stocks over 300 of the world’s biggest brands, with new arrivals landing every day.

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More insights

& research

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My Room and YouPay launch YouPay Giving

My Room has partnered with YouPay to let cancer-affected families shop online and donors pay for their orders at the checkout.

YouPay officially launches cart sharing for US ecomm stores

YouPay, the world first cart sharing app to be approved on Shopify today announced the launch of its cart sharing app into the US market.

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Terms & Conditions

YouPay Valentines Day 2023 Promotion Terms & Conditions:

  • The ‘Promoter’ is YouPay Pty Ltd (ABN 70 644 120 990) of registered office address: 15b 10 Old Chatswood Road, Springwood QLD 4127, Australia. Promotion ends 16.10.22 at 2359 AEST.
  • Employees of the Promoter, their family members or anyone else connected in any way with the competition shall not be permitted to enter the promotion.
  • YouPay carts generated between 0900 AEST 30 January, 2023 and 2359 AEST 14 February receive entries into the Promotion.
  • The recipient of the prize is the person who created the YouPay cart, the ‘Shopper’.
  • For Shopper to receive an entry, the cart must be paid for.
  • The number of entries a Shopper receives is as follows:
    • Pink Kimberly: 100 entries
    • Beserk: 10 entries
    • Honey Birdette: 10 entries
    • Edible Beauty: 10 entries
    • Playful Promises: 10 entries
    • Secret Bottle: 10 entries
    • Grazing Lane Sweets: 10 entries
    • All other merchants that offer YouPay: 1 entry
  • Prizes are listed at
  • The number of entries a Shopper accrues increases their likelihood of winning.
  • Winners are drawn randomly and there are no guarantees that a large number of entries will automatically win you a prize.
  • Prize winners will be drawn at automatically at 15b 10 Old Chatswood Road, Springwood QLD 4127.
  • Announcement of winners: Winners will be notified by email within 3 days of the prize draw. If a prize winner cannot be contacted or does not claim a prize within 28 days of the prize draw after multiple attempts of communication, the Promoter reserves the right to redraw the prize and allocate a new prize winner.
  • The Promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the Promoter’s control.
  • The Promoter reserves the right to investigate entries that appear to be fraudulent. Winning entries found to be fraudulent will be ineligible to claim their Prize and reassigned to the next eligible entrant.
  • The Promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  • No cash alternative to the prizes will be offered. The prizes are not transferable.
  • Any personal data relating to winners or any other entrants will be used solely in accordance with current Australian data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  • Prize winners agree to have their name published in a digital capacity as part of the Promoter’s competition winner announcements.
  • This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram, Twitter or any other Social Network. You are providing your information to the Promoter and not to any other party.

YouPay Wish Lists

all your carts in one place​

Fill your cart

at any YouPay store

Tap the YouPay button to create a shareable cart that’s automatically added to your YouPay Wish List.

Activate your list

to start sharing

Tap Activate your wish list or head to to access your unique, shareable YouPay Wish List.

Share your list

you shop, they pay

Get the items you want and make gifting simple by building and sharing your YouPay Wish List today.

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